Annoucing Ameche – The world’s first telco Communications Platform as a Service

Ameche LogoWe’re pleased to announce Ameche, a Communications Platform as a Service (cPaaS) delivering “Apps in your Calls™” – applications that work with existing calls and existing mobile numbers. Ameche helps both carriers and developers grow voice, video, messaging, and value added service revenues, an over $1 trillion market. Ameche provides the API’s, tools, hosting environment and revenue models for a new generation of network-based communications applications.

Ameche represents a paradigm shift in thinking about how we communicate. It brings Apple’s same ground-breaking “App Store” model to the mobile phone’s most powerful and fundamental app, communications, by building a new ecosystem of app developers around communications services, including our existing community of 150,000 Tropo and Phono developers. Here’s a friendly video to explain how it works:


Ameche applications can be made available via a wide variety of channels including direct carrier portals for consumers and businesses, carrier partners and direct sales, Facebook, SalesForce AppExchange, Android’s Play Store, and Apple’s App Store.

Pat Patterson, Principal Developer Evangelist at salesforce.com, says “Ameche moves telephony-as-a-service from the edge to the core of the phone network, enabling powerful integrations with apps running on cloud platforms such as Force.com and Heroku.”

Ameche combines the best of the web and telecoms to create beautifully simple services for any mobile customer using any mobile device. Ameche’s “Apps in Your Calls” model gives carriers and developers the ability to enhance existing mobile numbers and phone calls, unlike exclusively “over the top” (OTT) vendors who use separate virtual numbers to deliver platform features.

Built using the Node.js dynamic runtime, developed and sponsored by Joyent, and PaaS technology similar to Heroku and Google App Engine, Ameche extends IMS (IP Multimedia Subsystem) and legacy mobile networks with web-friendly APIs. These API’s enable new services to be safely deployed by carrier marketing teams, system integrators, and value added resellers; and hundreds of thousands of non-carrier developers. Because they live in the network, Ameche’s apps work on any connected device including Rich Communication Suite (RCS) or “Joyn” clients, HTML5 WebRTC clients, Phono clients, smartphones, and even the most basic feature phones.

Our Ameche platform leads a new category called cPaaS (Communications Platform as a Service). Ameche enhances the mobile communications experience by enabling developers to mash-up real-time conversations with cloud services like SalesForce, Yammer, LinkedIn, and Google Apps.

Example uses cases include:

  • Social Call Status: Stay in sync with real-time Yammer updates or privately post your call activity Facebook to keep all your social conversations in one place. Free consumer service available on Facebook to promote operator’s brand – “You get a ‘good son’ badge for calling Mom on her birthday”. For businesses, Yammer integration includes rules and additional features for a small monthly fee.
  • Context-based Call Routing: As customers add more devices to their phone number, be it smartphone, tablet, PC client, desk phone or web browser; having multiple devices ringing at once is annoying. Or worse if the devices are called in a chain, the caller gives up before the call is connected. With presence and location-based routing, calls are delivered to the most convenient device. This can be an add-on to existing One Number services or for customers that use the operator’s IP-based web or mobile app clients. Possible upsell to monthly subscription fee.
  • In-Call Voice Assistant: Using speech recognition technology, users can activate call recordings or create voice memos that are later transcribed and uploaded to Evernote. The power, and hands-free convenience, of voice opens the door to a new class on in-call applications. The voice assistant market is expected to grow dramatically in the coming year. Ameche combines advanced speech technology with the convenience of a phone call. Goto market:  Launch basic consumer services as part of “Don’t text and driving” campaigns and upsell the new features for a small monthly fee.
  • SalesForce.com Integration: Gain better insight into your customer relationships by automatically logging customer call activy and message history. Using public APIs, Ameche links your phone calls and text conversations with a variety of Customer Relationship Management (CRM) services like SalesForce.com. Also, with Ameche’s real-time call triggers key information like order status and payment history can appears instantly on a tablet or mobile app. Go to market: Available in the Salesforce.com App Exchange for a monthly fee.

Ameche is in pre-release trial for deployments at some of the largest mobile carriers in the world, and will be openly available to developers and consumers in 2013. More information and uses cases available at http://voxeolabs.com/ameche.

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